The programme “Arena da Cultura – Artistic and Cultural Training Programme” of the city of Belo Horizonte is the main project of the cultural policy of the city. Created in 1998, it is oriented toward the democratization of the cultural goods and services of the city, in order to reduce the social and territorial inequalities. The Jury emphasizes the integrality of the following elements: (a) the population: the programme is addressed to a diverse public, from 6 to 80 years of age with heterogeneous educational and socioeconomic levels; (b) the territory: the programme covers the entire city, including 16 cultural centers and 33 “BH Ciudadanía” (citizenship groups) and contributes to the significance of public spaces; (c) culture: the programme is based on a transforming artistic experience at the center of the entire process, with a careful evaluation of the work with professionals and artists as essential people for creating capacity, knowledge, skills and abilities in everyone; (d) governance: the programme has a management model which integrates public institutions and an extensive network or associated organizations, clubs and NGOs. The project provides evidence of a very positive impact on the cultural, social and territorial transformation of the city. It is a programme which perfectly applies principles and recommendations of Agenda 21 for Culture.